Give All Your Customers the VIP Treatment

We all like to be treated as if we're special. It makes us feel good.  You undoubtedly go out of your way to give the VIP treatment to large customers or important prospects, but how about the others?  Sometimes a small account will eventually grow into a big customer.  One of your buyers may move to a large company.  Or a little customer may give you an important recommendation.  Since you can't tell for sure which customers will do you the most good in the long run, why not treat them all 1st class?  People like to do business with people who make them feel important.  They avoid doing business with those who make them feel unimportant.  It's as simple as that.  There are many opportunities in the course of a day to show people that you consider them important.  One thing you can do every time you call is to greet customers with enthusiasm to make them feel you're glad to be there.  Imagine how you would treat a customer if they were a president of a Fortune 100 company.  Your attention would hang on every word, wouldn't it?  You'd really listen to what they had to say.  You would show them that you respect their opinions.  If you had an appointment would you be late?  Little things like being prompt, not overstaying your welcome, all add up to make your customer feel like a very important person.  If customers come by to visit your office, how do you treat them?  Do you introduce them to the important people in you organization?  Do you roll out the red carpet?  People are influenced a great deal by their feelings. And there is no better feeling than to know that someone considers you important.  Do yourself a favor and give every one of your customers the VIP treatment.